Peer positioning analyzes how peers frame key topics across filings, investor presentations, and earnings transcripts, with your narrative placed on the same map. Finrep extracts peer framing by topic, flags where you align, diverge, or are silent, and surfaces the places where the positioning choice is consequential.
Last updated: 2026-04-23















































See what a Finrep peer positioning analysis looks like. Download and review the full output.
Investor Relations · Drafting
Analysts who cover your sector read your communications alongside every peer's. They notice when your margin framing diverges from sector convention, when peers are leading with a topic you have not mentioned, and when your tone on a shared headwind is more cautious than the rest of the set.
These are positioning choices, whether you make them deliberately or not. The ones made by default, without a view of the peer map, are the ones most likely to create unintended signals in the market.
Manual process
Automated workflow
Select peers by ticker, SIC, or custom list. Choose sources: SEC filings, earnings decks, investor day materials, earnings call transcripts, or all four.
Key topics identified across all peer sources. For each topic, how each peer frames it: tone, emphasis, sequencing, and language choices extracted and mapped.
Your own communications analyzed against the same topic framework. Alignment, divergence, and silence identified per topic. Consequential positioning choices flagged.
Export the positioning map for IR and disclosure committee review. Use the analysis to make deliberate choices before the next earnings cycle.
Narrative positioning map with alignment, divergence, and silence flags per topic
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Peer framing extracted simultaneously from SEC filings (10-K, 10-Q, 8-K), earnings decks, investor day materials, and earnings call transcripts. Single topic mapped across all four sources per peer. Shows where peers are consistent across formats and where their messaging diverges by channel.
For each topic, your position classified as aligned (framing consistent with peer convention), divergent (framing differs materially from peer practice), or silent (peers address the topic, your communications do not). Each state shown with the peer language that defines the convention.
Not all divergence is consequential. Flags surface the topic-position combinations where divergence or silence is most likely to generate analyst questions, affect consensus estimates, or create a perception gap. Grounded in how analysts have responded to similar positioning choices in recent quarters.
Positioning tracked across multiple periods. Shows how your framing on a topic has evolved relative to peers over the last two to four quarters, and whether a divergence is a one-quarter anomaly or a persistent pattern.
Your narrative placed on the peer map before the call. Divergence and silence visible while there is still time to make deliberate choices.
Positioning choices visible before sign-off. Consequential divergence flagged with the peer language that defines the convention.
SEC filings (10-K, 10-Q, 8-K), earnings decks, investor day materials, and earnings call transcripts. Any combination configurable.
Other use cases Finrep handles for Investor Relations teams.




