Investor Relations

Peer Positioning

Peer positioning analyzes how peers frame key topics across filings, investor presentations, and earnings transcripts, with your narrative placed on the same map. Finrep extracts peer framing by topic, flags where you align, diverge, or are silent, and surfaces the places where the positioning choice is consequential.

Last updated: 2026-04-23
3 source types
Filings, presentations, transcripts
Topic-level
Framing extracted and compared per topic
Consequential flags
Where divergence or silence matters
See sample reports
FOX logo
Cognizant logo
Infosys logo
Moloco logo
Massimo logo
Moloco logo
TWFG logo
HP logo
EXL logo
Wells Fargo logo
Rapid7 logo
Procept logo
FOX logo
Cognizant logo
Infosys logo
Moloco logo
Massimo logo
Moloco logo
TWFG logo
HP logo
EXL logo
Wells Fargo logo
Rapid7 logo
Procept logo
FOX logo
Cognizant logo
Infosys logo
Moloco logo
Massimo logo
Moloco logo
TWFG logo
HP logo
EXL logo
Wells Fargo logo
Rapid7 logo
Procept logo
FOX logo
Cognizant logo
Infosys logo
Moloco logo
Massimo logo
Moloco logo
TWFG logo
HP logo
EXL logo
Wells Fargo logo
Rapid7 logo
Procept logo

Sample Peer Positioning Reports

See what a Finrep peer positioning analysis looks like. Download and review the full output.

Today's reality

Peer Positioning without Finrep

  • Narrative framing developed internally, without a view of where it sits on the peer map
  • Divergence from peer convention undetected unless someone reads across all sources simultaneously
  • Silence on a topic peers address not visible until an analyst asks in Q&A
  • Consequential positioning choices made by default, not by decision

Investor Relations · Drafting

You know what you say. Peer positioning shows you where it lands on the map.

Analysts who cover your sector read your communications alongside every peer's. They notice when your margin framing diverges from sector convention, when peers are leading with a topic you have not mentioned, and when your tone on a shared headwind is more cautious than the rest of the set.

These are positioning choices, whether you make them deliberately or not. The ones made by default, without a view of the peer map, are the ones most likely to create unintended signals in the market.

Without Finrep

Manual process

  • Narrative framing developed internally, without a view of where it sits on the peer map
  • Divergence from peer convention undetected unless someone reads across all sources simultaneously
  • Silence on a topic peers address not visible until an analyst asks in Q&A
  • Consequential positioning choices made by default, not by decision
Finrep

With Finrep

Automated workflow

  • Peer framing extracted by topic across filings, presentations, and transcripts
  • Your narrative placed on the same map: aligned, divergent, or silent per topic
  • Silence flagged explicitly where peers address a topic your communications do not
  • Consequential positioning choices surfaced before the earnings call, not during it

From your communications to positioned narrative map in four steps

01

Define your peer set and source scope

Select peers by ticker, SIC, or custom list. Choose sources: SEC filings, earnings decks, investor day materials, earnings call transcripts, or all four.

02

Finrep extracts peer framing by topic

Key topics identified across all peer sources. For each topic, how each peer frames it: tone, emphasis, sequencing, and language choices extracted and mapped.

03

Your narrative placed on the map

Your own communications analyzed against the same topic framework. Alignment, divergence, and silence identified per topic. Consequential positioning choices flagged.

04

Review and apply

Export the positioning map for IR and disclosure committee review. Use the analysis to make deliberate choices before the next earnings cycle.

What you get

Narrative positioning map with alignment, divergence, and silence flags per topic

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Ask FinaPeer BenchmarkingTranscript AnalysisPresentation Analysis
Investor Relations

What Peer Positioning does at a glance

Team
Investor Relations
Filing phase
Drafting
Output
Narrative positioning map with alignment, divergence, and silence flags per topic
Modules
Ask FinaPeer BenchmarkingTranscript AnalysisPresentation Analysis

What changes when positioning choices are deliberate, not accidental

Cross-source framing extraction

Peer framing extracted simultaneously from SEC filings (10-K, 10-Q, 8-K), earnings decks, investor day materials, and earnings call transcripts. Single topic mapped across all four sources per peer. Shows where peers are consistent across formats and where their messaging diverges by channel.

Three-state positioning classification

For each topic, your position classified as aligned (framing consistent with peer convention), divergent (framing differs materially from peer practice), or silent (peers address the topic, your communications do not). Each state shown with the peer language that defines the convention.

Consequential positioning flag

Not all divergence is consequential. Flags surface the topic-position combinations where divergence or silence is most likely to generate analyst questions, affect consensus estimates, or create a perception gap. Grounded in how analysts have responded to similar positioning choices in recent quarters.

Topic coverage across the earnings cycle

Positioning tracked across multiple periods. Shows how your framing on a topic has evolved relative to peers over the last two to four quarters, and whether a divergence is a one-quarter anomaly or a persistent pattern.

Built for the people who own the narrative before the earnings call

Investor Relations

Your narrative placed on the peer map before the call. Divergence and silence visible while there is still time to make deliberate choices.

Disclosure Committee Member

Positioning choices visible before sign-off. Consequential divergence flagged with the peer language that defines the convention.

FAQ

SEC filings (10-K, 10-Q, 8-K), earnings decks, investor day materials, and earnings call transcripts. Any combination configurable.

Run your SEC filing cycle on Finrep